Part of the Otto Scooter family Our missions
ETT, which stands for Escape Through Technology, aims to create a sense of freedom and escapism through the unique design and engineering of our products and services.
“ETT, which stands for Escape Through Technology, aims to create a sense of freedom and escapism through the unique design and engineering of our products and services. Design is always at the heart of whatever we do.”
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About ETT Industries
Originated in New Zealand with automotive and race-car building expertise, ETT is headquartered in London. The business spans design, development, manufacturing and worldwide retail of automotive products, apparel, equipment, accessories and rental services.
DFF Automotive — the 240R
Our first production car, launched in New Zealand: a chromoly-tube space-frame chassis with composite panels and a permanently open-top, mid-engine configuration — engineered so a novice driver could handle it with familiar road-car controls.
The Raker electric motorcycle
ETT goes electric: the Raker, built on patented modular frame technology. Over 100 hand-assembled units sold; full production and EEC certification followed in 2016, with UK customer deliveries from November 2016.
The Trayser 2.0
The same modular engineering, applied to the delivery problem: a premium e-bike with a 1,056 Wh removable battery (most rivals carry under 500 Wh), 50–60 miles of range — built to work all day, every day.
Part of the Otto Scooter family
ETT Industries was acquired by Otto Scooter Ltd in 2023 and now operates as part of the Otto Scooter family of brands — same design DNA, now backed by the workshop, insurance and rider support that run London's longest-standing electric delivery fleet.
Who owns ETT Industries?
ETT Industries is owned by Otto Scooter Ltd (Companies House No. 12152782), the London electric vehicle rental company, which acquired the brand, its customers and its operational assets in 2023. ETT continues as a distinct, design-led brand within the Otto Scooter family, operated from Otto’s West London workshop at 66 Paddenswick Road, W6 0UB.
ETT was founded in New Zealand around 2010 with automotive and race-car engineering roots, produced the DFF 240R race car (2013) and the Raker electric motorcycle (2014, EEC-certified 2016), and today focuses on the Trayser 2.0 premium delivery e-bike — available to rent weekly, at a discount through the AdRider programme, or to buy refurbished.
Get in touch
Questions about the brand, the bikes or a partnership? We'd love to hear from you.